What Every CEO Should Demand from Their FB Ad Expert
In 2026, the CEO's relationship with his marketing department shifted from oversight to a strategic partnership. Customers have been acquiring via Facebook (Meta) over the years, and the platform has evolved well beyond boosted posts. Nowadays, whether you end up spending or making money depends on your Facebook Ads specialist . You do not have to know how to establish a pixel or maneuver the ins and outs of CBO (Campaign Budget Optimization) as a CEO. But you should know what to expect of the person who does. When your present plan of action appears cloudy, you need to raise the bar. This is what every CEO needs to insist on their Facebook Ads specialist to get sustainable growth: 1. Data Integrity and First-Party Insights The world has become a privacy-first world. No longer are the days when third-party cookies carried all the heavy smoking. Data hygiene is the most important thing that a real FB ad expert should be interested in. Your expert must have deployed strong Conversion...